Funny how we chase the 'most relevant' offer when neither individuals nor groups work that way. There's no 'most' relevant offer - just probability of interest shaped by context (behavior, demographics, environment). IMO, its not about creating perfect segments or filtering based on propensities/affinities. the opportunity is in getting the data together, and then have models figure it out. *Originally published [here](https://x.com/barusebi/status/1850279170448011330)*