Customer Proximity is the New Moat The democratization of software development is reshaping enterprise product strategy. And product teams will need to adapt. AI has eliminated the moats of complex development, turning month-long builds into minutes. In a sufficiently AI-adapted market, velocity advantages will evaporate. Competitive advantage will come from superior understanding of customer problems. The constraints have shifted from building solutions to finding problems worth solving. This requires a fundamental shift in product strategy. This shift will likely be shaped as: - Move resources from feature delivery to problem discovery - Systems to accelerate customer research and problem validation - Embed domain experts directly in product teams - GTM teams will need to be more consultative In a world where anyone can build anything, the only sustainable advantage is knowing exactly what to build. *Originally published [here](https://x.com/barusebi/status/1860458958709780677)*